Your product doesn't need a description. It needs someone who can sell it.

Marketing is filled with copy that does not convert and AI slop that’s average at best. It needs someone who actually knows the craft, that knows how persuasion, human psychology and market research work and uses AI as a tool and not a substitute.

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Just announcing the existence of the product is not sufficient

Understanding the deep problem and pain points of who you’re trying to convince and showing them how the solution is going to work with its benefits is necessary to answer the question “What’s in it for me?” and say what they need to hear to take action.

Writing content people find relatable

The right research is needed to gather the right data. The goal is using the customer’s tone of voice and talking about the problem in a way that the copy makes the reader or listener think “this is describing exactly what I’m going through, I want to hear more from them”.

Identifying the unique selling proposition and mechanisms

This is what makes them choose you over the competition. Demonstrating how your solution and offer are different from the others. Explaining why and how your solution is the best choice for their specific situation and needs.

Producing at scale with AI without losing quality or outsourcing judgement

AI has flooded the market with content that is generic and screams right away “this is an AI copy-paste!”. Each persuasive content format plays by different rules and someone with expertise is needed to keep them consistent at scale. The same expertise that’s also needed to speed up production using AI in the right way.

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I'm Hashim Mazhar

Copywriter & Creative Strategist

I’m a direct response specialist. I write persuasive copy and develop creative strategies for ads, briefs, emails and scripts for successful marketing campaigns.

I always start with research, seeking to understand who I need to convince and why they haven’t taken the necessary action yet, and then I craft the copy and creative strategy using the fundamental concepts of persuasion in digital marketing.

I have combined a technical background with in-depth study of digital marketing and conversion dynamics, and today I dedicate myself 100% to this profession.

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[An image of me getting awarded by an honorary small scholarship on May 28th 2026 in my last year of HIgh School]

Check out my portfolio ↙️

Portfolio

What I Offer:

Ad Scripts, Briefs & Management: For Meta, TikTok and Google/YouTube Ads.

Landing Page Copy: Sales page, visual structure, and text wireframe.

Email Copy: Welcome sequences, broadcast launch and cart recovery.

Content Strategy: One core idea, multi-platform execution across social, email, and web.

Why Copywriting and Creative strategy is needed

Creative is the Ultimate Growth Lever

Studies reveal that creative quality drives 50% to 70% of a marketing campaign's total effectiveness.

The High Cost of Poor Copy

Throwing money at ads without strategy is a liability. Platforms like Meta and TikTok actively penalize boring ads. On the flip side, great creative strategy improves campaign performance by 2x to 3x.

Massive Return on Investment

Content driven by strong copywriting generates an average ROI of $2.77 for every $1 spent (a 177% profit). In specialized fields like B2B SaaS, that return jumps up to 420%.

Psychology Drives Action

Writing copy that utilizes urgency or authentic scarcity can double your conversion rates (2x). Additionally, matching customer language instead of "corporate speak" builds the core trust needed to buy.

Personalization is Demanded

Modern consumers expect targeted copy. In fact, 71% of consumers demand personalized interactions, and 76% get actively frustrated when a business misses the mark.

Data sources: [Meta Business] [Motionapp] [Omnibound] [Smartinsights] [McKinsey]

How we will proceed

1. Discovery Call 🗺️

We will discuss your current marketing goals and challenges. I’ll ask targeted questions about your business to tailor the right copywriting and creative strategy solutions for you.

2. Strategy Call ♟️

I’ll present a customized action plan designed to solve your specific challenges, along with a clear roadmap of how we'll execute the strategy.

3. Delivery 📨

Once we agree on the scope and proposal, I’ll get to work. Turnaround time for smaller deliverables is typically 3–5 business days, while long-term or complex projects will follow an agreed timeline.

4. Revisions ✍️

Your satisfaction is essential. I include up to 2 rounds of revisions at no extra cost to fine-tune the messaging and ensure it perfectly aligns with your business goals.

Book your first call right here ↙️

Discovery Call

What if I don’t have a clear brief ready?

No worries at all. That’s exactly what the Discovery Call is for. I’ll ask you the right questions to extract your brand’s core positioning, audience pain points, and goals. From there, I’ll help build the strategy from scratch.

How do revisions work in practice?

After the first delivery, you’ll have time to review the copy and strategy. We’ll organize feedback asynchronously or via a quick call. I include up to 2 rounds of targeted revisions to ensure every word aligns with your voice and objectives.

I see some projects in your portfolio are concepts (spec work). Have you worked in my industry?

As a specialized copywriter and creative strategist, my approach relies on deep research and consumer psychology rather than visual templates. Whether it’s a concept campaign or a live project, I analyze your specific market, competitors, and target audience to deliver tailored solutions regardless of the niche.

What do you need from me to get started?

Once we sign off on the proposal, I’ll just need access to any existing brand guidelines, past performance data (if available), and about 20–30 minutes of your time for the initial discovery questionnaire.

How are payments structured?

For one-off projects, I typically work with a 50% upfront deposit to secure the timeline, with the remaining 50% due upon final delivery. For monthly retainers or long-term strategic support, we set up a fixed monthly schedule.

My E-mail 📩:

hashim@hashimmazhar.com

My Instagram profile

My LinkedIn profile

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